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Palma Eventi

I chose organization
as my craft.

I didn't come into the wedding industry out of a romantic love for weddings. I came into it because I have a natural instinct for organization, for process, for managing people and the unexpected.


Sara Palma
Sara Palma at work
AIWP Member · Instructor at the Accademia Italiana Wedding Planner · Founder of PalmaEventi since 2006
PalmaEventi staff
The story

PalmaEventi: from 2006 to today

I founded PalmaEventi in 2006 with a clear intention: to build a serious, professional structure in an industry that too often settles for improvisation.

Over time I've built a network of carefully selected partners and a qualified team — because a successful wedding never depends on one person alone, but on the quality of everyone working around it.

Today PalmaEventi is a well-established business. Not because I say so, but because clients come back, recommend us, and other industry professionals choose to work with us.

"The difference between a wedding that goes well and one that's poorly run isn't luck. It's preparation."
Confidentiality

Not everything I do can be shared

Some of the weddings and events I've worked on involve guests for whom confidentiality is part of the job itself — from the worlds of institutions, finance, and entertainment. Since I can't document them publicly, what I can offer you is that same discretion, applied to your own day.

How I work

Method before emotion

I believe a wedding you can truly enjoy needs an invisible but solid structure behind it. My job is to be that structure.

I listen first, then propose

I don't work from ready-made packages. Every proposal comes from a real understanding of who you are and what you're looking for.

Everything in writing

A traceable process in which every agreement and every vendor's task is written down and shared. Nothing is left in the grey area of a verbal promise.

Fast to adapt

The unexpected always happens. The difference is having plan B ready before plan A shows its first cracks.

Training and credentials

I teach what I apply in the field every day

I'm an instructor at the Accademia Italiana Wedding Planner and an AIWP member. Teaching isn't a side activity for me — I chose it because I believe in professionalizing this industry.

What I teach isn't theory pulled from a textbook. It's the result of years of work on real cases, with real clients and real vendors.

Explore the courses
Want to know a bit more about me?

Getting in touch is quick

Message me on WhatsApp. You'll get a reply from me personally — not an assistant, not an automated template.